 |
The Club's sponsor is Arlem Breweries Ltd., a company which forms part of the Chowgule Group and has extensive interests in Iron Ore Mining, Shipping, Shipbuilding, Engineering, Pelletization of Ore, Mineral Export, Production of Salt, Manufacture of Industrial Gases, Consultancy Services, Education, etc.
Arlem Breweries was Goa's first attempt at beer-making and the Arlem Brand name has, over 25 years, spread far beyond the boundaries of Goa into Maharashtra, Andhra Pradesh, Kerala and Karnataka, where it enjoys an enviable market share.
The beer was recently relaunched using state of the art cold filter technology, a first in India, and has already captured a sizeable share of the regional market. Arlem Breweries Ltd. has been merged with Aurangabad Breweries Ltd., a Chowgule Group Company also engaged in brewing, in order to attain organisational synergies and benefit from economies of scale in the face of MNC competition.
One of the many "TEAM SPIRIT" hoardings that dot Goan countryside.
Arlem's advertising campaign revolves around the slogan TEAM
SPIRIT, which amplifies the partnership between Vasco Club ( TEAM ) and Arlem Beer ( SPIRIT ).
Managing Director, Mr. Vijay Chowgule, is thrilled with the performance of the Club since the involvement of the Chowgule Group and looks forward to further success in the years to come.
So now... its your call .... crack open an ARLEM beer today and learn how to have fun the Goan way !
|
|
|
|
